Here are some final designs and comps we made for past Bus Roadeos.
Interior cards are a great way to inform a captive audience. Let them know about your programs and policies.
Norwalk Transit was in the midst of converting to CNG powered coaches and wanted an update from their rather conservative look of grey and maroon stripes on a white bus. NT wanted a departure from the old look, though they wish to maintain the brand and logo type. Our color pallet was their current colors, plus a gold that the city favors. They want the buses to have an environmentally friendly look that draws attention to their new CMG buses.
We began work in late 2013 and have a design finalized. Due to the fact that new buses are not yet on the streets, we are showing only comps from the process, not the winning design. After Norwalk Transit releases the design and the buses hit the streets we will add images of the new buses.
Color coded route schedules, clear maps, organized timetables and common information in a consistent layout allow for efficient use by patrons and managers alike. Among the services we provide is improving on existing designs submitted to us (see maps below.)
Montebello Bus Lines was in the process of moving to CNG power, adding advertising to the sides of the buses, and celebrating their 80th Anniversary. They wanted a new look, keeping signature colors but updating their brand. We worked with them to develop a clean look, suggesting clear skies over rolling hills, and advertising on the sides. The script “M” of the revised logo has a long tail that implies movement from one place to another. The underlying text was changed to a more readable font suited for transit. The end result is a brand that maintains many of the characteristics of the original logo, allowing patrons to easily identify their trusted ride.