Posting Title VI and ADA information is required. Dancing between required language for compliance and positive brand image presents interesting challenges. Copywriting is paramount, while image and branding need to be on point and consistent with all marketing material. Given the related nature of the material, we treated them as one campaign, sharing a common look.
We developed a straightforward multi-format strategy, employing an interior bus card, informational brochure (see below), web page and online complaint form (visit RideMBL.com).
The collection of maps and the variety of styles give us food for thought. The imaginative future traveling the world by metro, or going back in time to 1920’s Paris makes for a fun glimpse at what was, what is and what could be some day?
One of public transportation’s fun team building events is a Bus Roadeo. We have worked with several agencies to create designs used on T-shirts, Pins and other items. Here are a few designs that we’ve produced for past Roadeos.
Bus Roadeo designs for T-shirts.
Contact us with information about your upcoming event:
Norwalk Transit was in the midst of converting to CNG powered coaches and wanted an update from their rather conservative look of grey and maroon stripes on a white bus. NT wanted a departure from the old look, though they wish to maintain the brand and logo type. Our color pallet was their current colors, plus a gold that the city favors. They want the buses to have an environmentally friendly look that draws attention to their new CMG buses.
We began work in late 2013 and have a design finalized. Due to the fact that new buses are not yet on the streets, we are showing only comps from the process, not the winning design. After Norwalk Transit releases the design and the buses hit the streets we will add images of the new buses.
Color coded route schedules, clear maps, organized timetables and common information in a consistent layout allow for efficient use by patrons and managers alike. Among the services we provide is improving on existing designs submitted to us (see maps below.)
Color Coded Series of Maps
Timetables, Fares & General Info
Front, Back and Map with Major Streets & Destinations
We like helping people find their way. We pride ourselves on making clear, easy to understand maps and timetables. We believe that someone looking at a map for the first time should be able to find the needed information quickly so they can get on their way. We can expand on existing designs like this one, or create new ones.
Norwalk Transit has a holiday tradition of collecting presents for underprivileged children in their community. NT wanted a holiday design that respectfully solicits donations and raises awareness of the program.