Category Archives: Advertising – Marketing

Interior Bus Cards

Interior cards are a great way to inform a captive audience. Let them know about your programs and policies.

San Antonio VIA – Dial-A-Taxi

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Front outside of mailer

VIA is San Antonio’s public bus system partnered with Yellow Cap to provide Dial-A-Taxi service to their patrons with mobility concerns. To introduce this new service to their patrons, we designed a colorful informational mailer with a clear explanation of the service and it works. Included in the mailer is a magnet with¬† easy to follow step by step instructions for how to call for a cab. The magnet is designed to serve as an easy-to-find, easy-to-use aid for patrons and/or caregivers alike.

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Interior text in English & Spanish

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3 x 3 Magnet with instructions

 

Bus Token – Case Study

MBL Bus Token Program

Bus Token graphic

Montebello Bus Lines, Bus Shelter Ad

Montebello Bus Lines decided to bring back their Bus Token program, designed to save patrons money, promoting rider loyalty.

Our goals were to raise awareness, present the discount incentive, provide purchase info and locations.

To connect with a variety of patrons, we designed two campaigns: the “Back by Popular Demand” shelter ad shown at right; and the “Change is Good… Tokens are Better!” ad shown below as the interior bus ad. Each design had a bus stop/shelter ad meant for quick recognition, and an interior bus ad with more details about the program.

Back by Popular Demand

Thinking “nostalgic” we went with a retro tour poster look, something a la 1970s. The token in the middle of the star and starburst focuses attention, then we mention the savings and suggest they “Ride, Relax & Save With Montebello Bus Lines.”

Bus Token Program - Montebello Bus Lines - Interior Bus Card

Bus Token Program Returns – Montebello Bus Lines – Interior Bus Card

Patrons on the bus have more time to take in the entire message. The accompanying interior bus ad includes additional information and purchase locations.

Change is Good…¬† Tokens are Better!

A turn on a common phrase takes on dual meanings: asking patrons to change, and the “change” you save everytime you use a token.

Change is Good, Tokens are Better

Bus Token Ad – Montebello Bus Lines – Interior Bus Card

 

Advertising & Marketing

Advertising & Marketing

Green bus icon for Montebello BL

Green bus icon for Montebello BL

Have a new program or PSA that needs attention? Transit Line Art can help.

We can work with you to develop your message, and design the graphics to get the point across. We have worked on campaigns promoting anniversaries, bus token programs and Green initiatives. Our designs have appeared in bus shelters, bus interiors and exteriors.

Visit our Portfolio section to see more some of our Marketing and Advertising solutions.

Contact us with information about your program and we will respond with ways we can help.