Bus Token – Case Study

MBL Bus Token Program

Bus Token graphic

Montebello Bus Lines, Bus Shelter Ad

Montebello Bus Lines decided to bring back their Bus Token program, designed to save patrons money, promoting rider loyalty.

Our goals were to raise awareness, present the discount incentive, provide purchase info and locations.

To connect with a variety of patrons, we designed two campaigns: the “Back by Popular Demand” shelter ad shown at right; and the “Change is Good… Tokens are Better!” ad shown below as the interior bus ad. Each design had a bus stop/shelter ad meant for quick recognition, and an interior bus ad with more details about the program.

Back by Popular Demand

Thinking “nostalgic” we went with a retro tour poster look, something a la 1970s. The token in the middle of the star and starburst focuses attention, then we mention the savings and suggest they “Ride, Relax & Save With Montebello Bus Lines.”

Bus Token Program - Montebello Bus Lines - Interior Bus Card

Bus Token Program Returns – Montebello Bus Lines – Interior Bus Card

Patrons on the bus have more time to take in the entire message. The accompanying interior bus ad includes additional information and purchase locations.

Change is Good…  Tokens are Better!

A turn on a common phrase takes on dual meanings: asking patrons to change, and the “change” you save everytime you use a token.

Change is Good, Tokens are Better

Bus Token Ad – Montebello Bus Lines – Interior Bus Card